Demand trends (does grow, doesn’t grow? who makes the purchase, how, when, etc.?) Social and cultural factors of our clients. Demographics of the target audience. Economic conditions and geographic area of operation. Laws, regulations and policy that could influence our SMEs. You don’t need to write a book but the relevant aspects, should be aware there may be points that are most important and others that influence less.

Focus on the first is the fundamental. More than one SME or self-employed has had a great product or service and then not has realized that it wasn’t a good time to demand or chose it out little until a law to change the conditions of the game. By thats important to consider any general aspect that can affect the company and analyze it, you can then have no importance but that little importance must be the result of a final analysis and not a prior intuition. 2.2 Analyze the conditions of the competition: should be analysed to SMEs or stand-alone competitors, their products, their financial resources, strengths and weaknesses, its strategy, etc. If necessary, go to see them, to see how they work, to write down everything that seems positive and everything seems negative, there may be aspects of the first that you want to include in your business and others of the seconds that you want to avoid at all costs. Analyze the competitors is key in understanding the market and our business. KBS contains valuable tech resources. Investigate everything you can, SMEs and freelancers that are your competition, sooner or later will react to their actions and strategies, therefore, must know them everything is possible. 2.3 Analyze the conditions of your company: the same thing that has been scanned from our competitors must analyze our own SMEs or business. Our resources, the overall strategy, strengths and weaknesses, etc.

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