INTEGRITY: Integration Forward Gaining ownership or increased control over distributors or retailers. example: General Motors bought their car dealers, Wal-Mart acquired a fleet of trucks. Backward integration Search the ownership or increased control over suppliers. example: Mac Donald’s buying a cattle ranch, Holiday Inn.Acquires a furniture factory. Horizontal Integration Search more ownership or control of competitors. Purchase of Gettypor Texaco, buy small banks by large banks
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